I’m sure this happens to you all the time. You follow someone on Twitter. A day or so later, you receive a Direct Message inviting you to connect with the person/company on Facebook.
I certainly see this several times a week. Do I connect on Facebook? Usually not. Why? Because most of the time, there’s exactly the same content in both places. Why should I see the same content twice?
Disclosure. I do post the same blog content in both places, but I’m not really using or growing my Facebook following. You’re better off connecting with me on Twitter than Facebook.
So what should you do? If you want to use Twitter to grow your Facebook following (and it’s a good way to do it), post different content in both places. Start conversations on Facebook and use Twitter to suggest people join in. Post unique content on Facebook. Make your followers there feel special by connecting with you there. Do you offer specials? Post a different special on Facebook than Twitter. It makes your Facebook followers feel appreciated, and it allows you to track your social media return on investment.
Using different social media channels can be an effective way to grow your business. But keep the content different in all your channels.
