Claiming your product or company is “#1 doesn’t really work as part of your networking message.
Why? Two reasons.
1. We probably don’t care. Really. In most cases, we are referring you, the person, not you, the company, or you, the product. Does your product or service do what you say it does? If the answer is yes, that’s all we care about.
2. #1 according to whom? As soon as someone says they are “the best,” that’s the next question I ask. You’ve heard the quote “There are three kinds of lies: lies, damned lies, and statistics.” I’m not saying that everyone who says they are number 1 is automatically lying. But I hear so many competing companies in the same industry all say they are number 1. Can’t be done.
So don’t even take us down that road. Tell us you are damned good at what you do. Back it up with great client stories. We’ll believe you.
Leave the “number 1″ claims to your competitors. It’s making them look bad anyway.
Tags: communication, Referrals