How many of you have a LinkedIn profile that you never use or update?
If you do, be assured you are not alone. But it’s not the way to get the most out of LinkedIn.
I consider LinkedIn to be a social networking site instead of a social media site. Therefore engagement is particularly important. But you need to take care. People on Facebook and Twitter will accept a certain amount of selling. LinkedIn? Not so much.
LinkedIn groups are a good way to be engaged, without taking up too much of your valuable time. And without coming across as too “salesy.”
First, find a few groups to target. Look for groups in your industry or groups that cater to your client base. Join the group and lurk for a while. See what kinds of conversations are started and how people respond. Then start a conversation. Or contribute to one.
Do this on a regular basis, and people from the group will ask to connect to you. Remember that you can make a connection request, if you share a group, without needing the other person’s email address. Also, ask to connect to people with whom you have synergy.
A friend of mine starts discussions about marketing challenges, sees who responds with challenges he can address and then reaches out to those people to start a dialogue. He’s gotten several new clients that way.
Be careful, though. Don’t reach out to a new contact and immediately start selling. Use the connection as a way to start a conversation and begin a relationship.
I got my publisher through LinkedIn. He approached me. I didn’t approach him. How did he find me? Through a LinkedIn Group.
Try it. You will find it’s a useful way to add to your network. And find more clients!