Hashtags are useful for following targeted topics and for grouping tweets. But can they be used to increase retweets?
In my experience they can, in two ways.
1. Some people follow hashtags, not people
For these users, if you don’t use a hashtag, your tweet will go undiscovered. So if your tweet is topical, use one or two hashtags to be seen by those people who are interested in the topic.
2. Some people routinely retweet hashtags
I discovered this while promoting my events. If I just tweeted the event, I’d get a few retweets. If I used the #dcevents hashtag, my retweets doubled, or more. Followers who rarely retweeted me would retweet the events when I used the hashtag.
Study your followers. Find out which hashtags they tend to retweet and use them.
In either scenario, don’t go overboard. I’ve seen tweets with more hashtags than content. It’s confusing and not the best use of your precious 140 characters.
Anyone want to share hashtags you always (or never) retweet?