Lots of people create a LinkedIn profile, upload their resume, accept the occasional connection but then basically ignore it.
I wrote a post a while back on maximizing your LinkedIn profile. Hopefully, you followed the advice. So now what?
Go find some Groups. Why? Because they are an excellent way to increase connections, learn stuff and establish yourself as an expert in your field. What are LinkedIn groups? Basically, they are groups of LinkedIn users who share information and ideas around interests or topics. You can find a group for just about anything, from industry groups to professional organizations to topics of interest.
Joining a group and participating in discussions will increase your exposure and allow you to share knowledge and meet new people. Group members will ask to connect to you if they like what you say.
You can ask questions and learn from other people. You can share links to articles. As long as you aren’t obnoxious about it, you can even share links to your own stuff.
But be careful and respectful. Remember that people aren’t on LinkedIn to be sold to. Most groups have policies against promoting your products or services.
That said, there are plenty of ways to use Groups to make contacts that can help you and your business. Anyone have any good LinkedIn Groups stories to share?