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5 Tips For Making the Most Of a Conference

By | March 30, 2016

I attended a great conference last week and got some amazing leads and opportunities. Unfortunately, as I worked the event, I saw other attendees who weren’t prepared for making the most

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But You’re Too Expensive! I Can’t Refer You

By | February 10, 2016

Does this story resonate with you? A friend of mine does home improvements, including large jobs like kitchen and bathroom renovations. He had been getting a lot of referrals from

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An Elevator Speech Is Marketing, Not Sales

By | January 27, 2016

I’m always reading articles where people say “lose the elevator speech.” Obviously I don’t agree, and I think people who say that have missed the point of the elevator speech.

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When Not To Split a Seat In a Networking Group

By | December 2, 2015

In my last post, I talked about why it’s important to not get too possessive of a seat in a networking group. But there are often two sides to a

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Networking Group Seat Territoriality

By | November 18, 2015

If you’ve ever been in a single-person per profession networking group, you already know what I’m talking about. It’s when someone joins with a certain set of core services, and

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Remember That Social Media Is Just Networking Online

By | November 11, 2015

Social media as being networking online was an “Ah ha!” moment for a client recently. It’s easy to get wrapped up in channels, tools, strategies and analytics and forget that,

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Networking Is Not Selling

By | November 4, 2015

Last week I had a couple of people mention problems they’d had at networking events, and they were all around this issue. Networking is not selling. Yes, you can make

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Who Do You Know Who?

By | October 28, 2015

“Who do you know who” is a very powerful phrase to use when asking for a referral. Why, you ask? The main reason is because it is an open-ended question.

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Top 5 Networking Pet Peeves

By | October 14, 2015

One of my Facebook followers asked me to do this post on networking pet peeves, and I thought it would be fun. Here are mine, but I’m sure many of

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