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An Elevator Speech Is Marketing, Not Sales

By | January 27, 2016

I’m always reading articles where people say “lose the elevator speech.” Obviously I don’t agree, and I think people who say that have missed the point of the elevator speech.

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Don’t “Sell the Group” In Your Elevator Speech

By | August 19, 2015

I hear a lot of elevator speeches where people use “you” language. For example, “A good referral for me today would be people just like you.” Or, “How many of

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