I’m a proponent of the elevator speech as a tool to use to market your business. Done correctly, a good elevator speech will make you memorable and encourage people to
I’m always reading articles where people say “lose the elevator speech.” Obviously I don’t agree, and I think people who say that have missed the point of the elevator speech.
I hear a lot of elevator speeches where people use “you” language. For example, “A good referral for me today would be people just like you.” Or, “How many of