Caeden M MacGregor has an excellent article on using internal linking on your blog to improve your search rankings. I’ve used this strategy on my own posts, and it is helpful. Take it away, Caeden!
Exploring the power of optimized internal links on your website traffic
Spent months and hours of late night writing and designing to create your own website or blog? Naturallym you want all of that hard work to get the attention it deserves. The way we do this on the web is by driving as much traffic as possible to your beloved website or blog—especially when you keep in mind that a search engine’s ultimate goal is to identify the very best few and relevant pages about every topic on the web. The search engines want to identify the “expert” pages, and these pages get the accolades of high page rank and internet traffic. And internal linking is one strategy that can significantly boost your online marketing campaigns.
What are internal links?
Internal links are clickable links within your web copy or blog copy that when submitted as guest posts on other blogs, and as copy and navigation links on your own blog, bring readers to different pages of your website. For instance, if you write a guest post on ‘How to Pick a Pet Sitter for Your Dog’ and it’s published, this article might contain an internal link that leads readers, or drives traffic, back to a page on your website about ‘Pet Sitting’.
How to optimize internal links
Simply linking a bit of text within your body copy is one thing, but to get the best bang for your buck, SEOs use niche keywords in their anchor text in order to build an internal link. For instance, instead of simply using “Click Here” as my internal link copy, I would see better optimization and reader comprehension by using the link copy “Find a Qualified Pet Sitter” to ensure the link is relevant to the readers and to the search engines as well. This anchor text (or link text) does its part to boost the interlinked pages within search engines like Google, and contributes value toward your web page.
Four ways that internal linking boosts web traffic
So now that you understand internal links and SEO-optimized anchor text a little better, let’s explore exactly how internal linking can boost your website marketing efforts…
- Internal linking greatly impacts your search engine ranking within Google—the stronger it is, the higher your SERP.
- It will also affect your organic search engine results—the more effective, the more human traffic will come to your webpage and site.
- Internal linking will continue to build link authority for your site over time—especially if you link to pages that the search engines consider “authority” sources (or already high-ranking pages online).
- An effective internal linking strategy that targets niche keyword phrases will quickly establish your page, and site, as an authority source by the search engines.
About The Author
Caeden M MacGregor is a staff writer for Prestige Marketing who specializes in PPC Management in Vancouver. Caeden has written for numerous blogs on a variety of topics ranging from guest blogging to landing page optimization.