A couple of days ago, I received an email from a contact. It was ironic that it got routed to Spam, because essentially that’s what it was.
It was an announcement of a teleseminar aimed at coaches. The person conducting the seminar was going to show us how to move from a one to one coaching model to a one to many. Not in itself a bad thing, though personally I like the one to one model. (Anyone notice the name of my company?)
What turned me off was the statement that this presenter charges $100K a year for her coaching services. I think I offer a great value to my clients. I think I am worth every penny that I charge. I don’t think I’m worth $100K a year. There are very few coaches who I think are worth that. But the implication was that if I take her class, I would be propelled to that level quickly.
Right!
So I did a Google search to find the presenter’s website. It was glitter. It dazzled. It made me want to gag.
There was nothing sincere about the site. Plus her tiered coaching services were obviously intended to lure you in at a low price and offer very little except for teasers to get you to move to the next tier.
I can’t stand that approach to sales. Give people real information. Show your sincerity through your site. Obviously, she hasn’t read Go Givers Sell More. She’s still using a very old school sales model. Does it work? Probably. Does she build relationships? Probably not. Is she a giving person? I didn’t see any indication that she is.
What’s the point here other than me ranting?
Success in business is having a lot of raving fans. People who believe in you and your product or service. How do you get people to believe in you? Honesty, sincerity and a giving spirit.
Flash and razzle-dazzle didn’t make the list. You can be sincere on your website or in your social media. By the way, I checked her Twitter stream. It’s more razzle-dazzle self promotion. Very little genuine content.
Don’t make her mistake. Be sincere. Make that sincerity a part of everything you do and every communication you send out. It will shine through. You will be successful. And your fans will rave about how wonderful you are. Which will lead to plenty of business.
Tags: communication, Giving, reputation