I’ve noticed something interesting in the last couple of months. I have several inexpensive polo shirts with my logo stitched on them. They didn’t cost much. I went to Target to buy the shirts and then took them to an embroidery place to get the stitching.
But they get a reaction! (A good one.) I’ve had people compliment me on my branding (shirts, business cards, website). Someone even said she wanted to meet with me because over my overall brand image. At networking events, people assume I’m part of a larger organization. And so on.
In business, a lot is based on first impression. If a shirt or a more professional business card can help that first impression, then by all means invest in them.
As I’m proving, that investment doesn’t have to be a lot of money! Think I’ll be getting some long-sleeved shirts for fall and winter? You bet!
Tags: reputation