For real estate, it’s Location, Location, Location. But not in networking.
If you are active in your networking, you are probably meeting a lot of people. And if you are meeting good people, they are also meeting a lot of people.
So you need to give us some context when you follow up with us.
I recently received an email that I almost deleted as spam. It thanked me for taking time meeting with this person and had a brochure as an attachment. I didn’t remember meeting with this person, and the brochure was aimed at someone in an industry with little relevance to me.
I decided to email back and ask for context. Good thing I did, because it turned out that he had been a participant at a workshop I’d been invited to speak at, and he might want to use my services in the future.
From spam to prospect just like that.
He could have saved much confusion by including where we’d met in the initial email. I still might not have remembered him (even after he gave me context, I don’t remember which audience member he’d been),but at least I wouldn’t have initially assumed the email was spam.
It doesn’t take much time to add where you met someone and, perhaps, briefly what you might have discussed. It’s good manners, gives us context and makes us more likely to return your email, phone call, or tweet.
Tags: communication, Networking