Archive for the ‘Networking’ Category

Network To Your Hobbies

Thursday, January 17th, 2013

I met recently with a client who wanted to add new networking events to his calendar. I asked him where he had been networking, and he mentioned he mostly did evening happy hour events. It was obvious from his body language that he didn’t enjoy them.

Remember what I always say. “If you’re not enjoying your networking, you’re doing it wrong.”

I asked him what kinds of activities he enjoyed. His face lit up and he talked about cars and outdoor activities. I thought we could work with those.

Turns out there’s a car club he’s only been to once. He enjoyed it but he always felt he should be focusing on work. Since the club is for BMW lovers, and his business targets people with high net worth, I suggested maybe it could be about work and fun at the same time.

Outdoor activities turned into a fun idea. He’s going to take some of his clients rock climbing. Fun and teamwork in one activity. Think he’ll be able to turn those into some referrals?

The moral of this story is don’t forget the fun while networking. Some of your hobbies might turn into referrals in ways you haven’t realized yet.

So what are your hobbies? Share them in the comments, and let’s see if we can’t turn them into networking opportunities.

Don’t Take Down That LinkedIn Profile

Thursday, January 3rd, 2013

A few weeks ago, I received an email from a contact. She had quit her job and her networking and semi-retired to take enjoy golf and grandkids. Good for her!

Her question to me was “How do I delete my LinkedIn profile?” My answer back was “Don’t.”

Why?

You put a lot of time into creating that profile, and you’ve worked hard to build your network of connections. Why would you want to lose all that? You might not need it again, but you never know what the future will bring, and it’s better to have it inactive for a while, ready to activate, than to build it back up again.

Obviously, if you have a paid account, you’ll want to downgrade to the free account, but an inactive LinkedIn profile doesn’t hurt anything. If you unsubscribe from group notifications and change your privacy settings so people can’t find you easily, you’ll get barely any email from LinkedIn.

Going inactive means you don’t lose anything you worked so hard to build, and it’s there, ready if you need it in the future.

Now all this assumes that you have a good, well-built LinkedIn profile to start with. If not, give me a call. I can help you with that!

Networking For Introverts

Thursday, September 20th, 2012

I was presenting at a symposium last week, and someone came up and asked if I ever did presentations on networking for introverts. I pitched the idea to the organization sponsoring the symposium, and “Presto!” I’ll be presenting on the topic next year.

The same day I saw a post by @ThomSinger, a friend of mine, on his week of living like an introvert. Yeah, the Universe was sending a pretty obvious message, so I’m responding by doing my own post. By the way, read Thom’s post too. He didn’t quite get living like an introvert, but it was an excellent effort for an extrovert, and some of his observations were interesting.

Anyway, first let’s clear up on common misconception. Introversion does not equal shy. I’m an introvert. I’m NOT shy. According to Wikipedia, “shyness (also called diffidence) is the feeling of apprehension, lack of comfort, or awkwardness experienced when a person is in proximity to, approaching, or being approached by other people, especially in new situations or with unfamiliar people.”

I’ve got no problem walking up to total strangers and starting a conversation. It doesn’t cause apprehension or awkwardness. However, it is tiring. Enough such conversations later, all I want to do is head home and curl up with a good book (and maybe a cat). Some of what Thom talked about in his experiment was shy behavior, not introverted behavior. Introverts recharge alone. Extroverts recharge in the company of others. That’s the basic difference between the two.

So what’s an introvert to do? By definition, networking is a tiring behavior for an introvert. The short answer is energy management. Accept that networking situations are going to drain you and plan accordingly.

Some suggestions:

1. Don’t plan back-to-back events. Leave some time in between for recharging. Also, don’t commit to more than one or two evening events in a week. Try to keep most evenings free for “you” time. That’s worked for me. I can go all out during the day, meeting with clients, referral partners and prospects as much as needed, as long as I can go home in the evening to my book (and also to my completely extroverted dog *sigh*).

2. Set goals. Everyone needs to set networking goals. But it’s especially vital for introverts. Goals like “speak with three new people” do two things. Of course they keep us focused, but they also let us know when it’s okay to quit.

3. Know when you’ve hit your limit and honor it. Sometimes you’ll not meet your goal. You’ll talk to only two people and be wiped out. It’s okay. Take a break, if that works. If not, leave the event and come back another day. Exhausting yourself today will only bite you tomorrow.

4. Plan downtime. This one is especially important during all-day or multi-day events. I both love and hate them. I love meeting the new people and getting to go to cool places. I hate not having any time to myself. There’s always another seminar, informal gathering or other excuse for extroverts to do their thing. I can’t keep going like that, so I don’t. I look at conference schedules and find my alone time. I don’t go bar hopping in the evening. Sure, it’s a good way to connect with people informally, but I’d be so tired and cranky that I’d be rubbish at it, so I don’t try.

Remember, introverts make fine networkers. Don’t let your introversion get in the way. Use your biggest strength (ability to listen and know when to shut up) and find strategies to manage your energy.

Any other introverts want to share your techniques?

Volunteering for Networking

Friday, July 13th, 2012

Many people forget about volunteering as an important part of networking.

Almost any volunteer project will give you networking opportunities, but if you target your efforts, the payoff can be huge. I’ll use a recent opportunity that came my way as an example.

An author friend of mine is organizing a writer’s conference in Baltimore next year. I saw the possibilities and asked to help. Now I’m in charge of the social media marketing for the conference. It’s a good use of my skills and gives me a client story and example to talk about. But, it’s better than that. The conference is Creatures, Crimes and Creativity (look for the #C3Conference hashtag on Twitter). Well, I write urban fantasy, one of the genres that will be represented. If I can’t use this as an opportunity to market myself and my Warlock Case Files series, then I just need to retire now. ;)

It’s a great opportunity for me, and I’m excited to have it. What volunteer opportunities are out there for you to take advantage of?

Plan Your Job Search (Client Case Study)

Friday, June 22nd, 2012

A job search without a plan is pretty much like getting on a train at random. You could end up somewhere cool. (New York. Yeah!) Or someplace not. (Lawton, OK? Yuck!)
At least with a train ride, you’re guaranteed to get somewhere. With a job search, you could end up unemployed for a long time.

I recently worked with a client to help her plan her job search, and her results were spectacular. She lived in Virginia and wanted to move back to Taiwan, with a job offer waiting for her. Long-distance job searches can be tough, and she made it harder with a three month time limit. She made it with two weeks to spare! How?

We created a solid plan, and she followed it. A little luck didn’t hurt, but most of it was persistence and hard work. What was her plan?

You might think we started by having her update her resume and contact everyone she knew for informational interviews. Actually, I had her start a couple steps back from that, by creating her ideal job description. She thought I was crazy, but once she did it, she understood.

Many job seekers start without a clear idea of what they want. By creating an ideal job description, she knew exactly what she wanted and how to describe it to her network.
Job description completed, then she created a profile of her ideal company. Actually, she created two: one for a large company and one for a smaller agency. She was very specific, including revenue, corporate culture and location in Taipei.

Those descriptions gave her the information she needed to update her resume, so she worked on that while doing research on companies in Taiwan that seemed to match her ideal company profile and were likely to hire someone who fit her ideal job description. She created reports on the companies, including potential needs she could fill. All her information was gained from Internet searches. There’s a lot out there if you take the time to look.

How long did all that take? About 6 weeks. Yes, she spent 1/2 of her time in preparation. She reached out to no contacts and scheduled no informational interviews in that time. But by the time she was ready to reach out, she knew exactly what she wanted, who to contact and what to ask for.

Here’s where the luck kicked in. Her first informational interview impressed her contact so much that he forwarded her resume to the CEO of a small company. They asked her to interview, and they made her an offer after the second interview. By the way, they were not looking to fill a particular position at that time. They liked her so much that they are creating a position for her. Oh, and the company matches her ideal company profile in most ways.

Sound too good to be true? It really did happen, exactly the way I described it. Now, not everyone would see results so quickly, but my client devoted significant time to her search, while also maintaining two part-time jobs. She doesn’t have extensive work experience in her chosen field (social media marketing), so her resume wasn’t the most impressive ever. If she had applied for jobs online, her resume would probably have been tossed.

Her story highlights the importance of good planning. She decided on exactly what she wanted. We created two-week goals and milestones for each phase of the process. We knew what we wanted to happen and when, and basically it worked.

So how much planning have you done for your job search? Do you have an ideal job description and company profile? Do you know the exact companies you’re targeting and why? Without those pieces in place, your search will be random, unfocused and less likely to be successful.

Adding Focus To a Meeting

Wednesday, June 20th, 2012

Often people schedule a meeting, whether for networking or, worse, a sales presentation, without thinking through a clear goal. When I say it like that, it seems crazy, doesn’t it?

Before you schedule a meeting, give some thought to a desired outcome. Are you meeting a new contact for coffee? Great. You can still do some planning beforehand. Do you think the person is a good referral source? Perhaps you have some idea of a referral you could pass? Or maybe the contact is a potential client. Each of these subtly changes how you will approach the meeting.

But planning is most important when you are meeting with a potential client. A lot of people are taught to use some sort of script during a presentation, and I’ve had many people tell me, “I can’t make myself say these things.” It’s easy for me to understand when I read the script. Most of them are horrible. Fortunately, there’s a straightforward solution. Look at the desired outcome of the meeting. Do you want to close the sale? Introduce your product as a way of scheduling a follow up meeting, perhaps with the real decision maker? If you are in a network marketing company, perhaps the goal is to set a follow up party or meeting with a potential associate.

Once you are clear about the intended outcome of the meeting, you can create a script or an approach that will lead to that outcome. It will feel more natural and comfortable than using someone else’s script. And it will leave you flexibility to adapt to the changing needs of the meeting. Perhaps the person you thought was a prospect really isn’t, but they know someone who might be. You can smoothly shift toward a discussion of how to manage an introduction.

So do some basic planning before every meeting. You’ll get more out of them, enjoy them more and leave people thinking, “Wow, I want to meet with you again!”

How To Ask For a LinkedIn Connection (Without Being a Jerk)

Friday, June 15th, 2012

My last post was on networking pet peeves, and one of my big ones is how people ask to connect on LinkedIn.

I get a lot of requests where people claim to be my friend or say they’ve done business with me. Sorry, meeting me once at a networking event doesn’t make you my friend.

The best way to request a connection really is to input an email address. Is it kind of a pain? Sure, but it’s honest, and that’s always the best way to approach someone.

So what if you don’t have an email address? You’ve got two good options.

1. Request a connection from a mutual connection

The best way to do this is to plan your request in advance. You need two message, one for your contact, and the other for the person you want to be connected to.

Tell your contact in a few sentences why you want him to forward the connection request. Don’t beg, and don’t be long-winded, but make a quick, strong case.

Example: “Juli, I’m looking to network with more people in the financial services industry. I see you are connected to _____. Could you please forward a connection request? I think he’d be a great resource for my clients.”

Oh yeah. If I got that, I’d definitely forward it. It’s respectful and has obvious potential for my contact. Does the fictional person probably want access to my connection’s clients? Sure, but at least the request is classy enough to find another reason than “it’s all about ME.”

The next message should also be short but contain a good value statement. What’s in it for her to connect to you?

Example: “____, I see you are connected to Juli Monroe. I trust her opinion of people, and I’d really appreciate a connection to you. I have one financial planner I refer regularly, but she’s not right for all my clients. From what I see on your profile, you might be a perfect resource for some of my clients. If you’re willing to connect to me, I’d appreciate an opportunity to speak further to you about how I could refer you.”

A bit of targeted flattery is always good. Remember that both I and my contact will see both messages, so you want to be careful with both of them.

See how it works? Sure it takes more time than selecting “Friend,” but it will get you a lot more.

2. Shared LinkedIn Group

Don’t have a connection in common? There’s another good way. LinkedIn considers a common Group membership to be valid. So join a Group the other person belongs to and use that as the link. I get lots of connection requests this way because I’m fairly active in a couple of different Groups, and I don’t mind them and almost always accept them.

Again, takes a bit longer than selecting “Friend,” but networking is a long-term strategy. Taking a bit more time now can pay off big in the end.

Networking Pet Peeves

Wednesday, June 13th, 2012

One of my Facebook followers asked me to do this post, and I thought it would be fun. Here are mine, but I’m sure many of you can add to the list.

5. Asking to connect to me on LinkedIn by saying you’re a “Friend”

Obviously this is fine if you’re an actual friend, but if I met you once at a networking event, or if I was teaching a seminar, and you were in the audience, sorry. You’re not a friend, so please don’t use that as a shortcut on LinkedIn. Friday, I’m going to do a post on the right ways to request connections on LinkedIn.

4. Handing me a brochure at a networking event without talking to me first

Confession time. I almost never keep brochures, even if I really like you. I just don’t keep much paper in my office. But if I don’t know you at all, what’s the point of handing me a piece of paper? If I like you, I’ll wait until I get home to toss it. If I don’t know you, I’ll do it on my way out of the event, or even earlier if it’s a pain to carry around.

3. A boring elevator speech

I really do listen to them. I even take notes. Unless you bore me. Then you’re just wasting your time and mine. And the height of boring is a long list of products or services that I won’t remember two seconds after you say them. By the way, I give people who are really trying a break. So, if you’re nervous and trying out a speech for the first time and kind of flub it, no worries. That’s not boring. I’ll cheer you on and be more likely to help you than if you smoothly deliver the afore-mentioned laundry list.

2. Taking my call to tell me you can’t take my call

This was the Facebook post that prompted this article. Really. It’s okay. If you’re in a meeting and can’t answer a call, just let it go to voice mail. Taking a call to tell me you can’t take it just pisses off me and the person/people you’re in the meeting with. The one exception is if you’ve been playing phone tag. Then I’m okay with a quick answer to set up a real time to call.

1. Cancelling a meeting via email 5 minutes before the start time

This is so bad on so many levels. In the DC Metro area, I may have just driven or ridden Metro for 45 minutes (or more) to get to the meeting. 5 minutes isn’t nearly enough notice. And some of us don’t have emails pushed to our phone (because we like to pay attention to people instead of a phone), so I might not even get it until I’ve cooled my heels for 15 minutes wondering if I was in the wrong place. Not good. Never cancel a meeting with 5 minutes notice, but if you do have to cancel on a tight schedule, call. Text messages are also acceptable if you know in advance that the person accepts them. (I do, by the way.)

Those are mine. I’m sure you have more to share, so let’s have them in the comments!

The Key to Success In Networking

Monday, May 21st, 2012

I recently gave a presentation on networking and social media, and one of the attendees came in very late. Afterwards, she asked me about the key to success in networking.

There are two.

1. Be willing to give before receiving.

2. Be able to communicate how we can help you.

The first one is pretty obvious, I think. The second gives people trouble. If you’ve helped us, we should want to help you. But you have to tell us how.

Don’t assume we know who you need to meet or who is a good client for you. Only you know that. If you don’t tell us, we’re likely to get it wrong. Or think we don’t know anyone and do nothing.

Take responsibility for communicating your needs. I think you’ll see a big difference in your success.

Business Cards and Readability

Wednesday, May 9th, 2012

One of my clients was creating a new card, and she was sending me versions to comment on. I think I annoyed her because the designs she liked were not the ones I liked.

I admitted to her that I have a bias. I look at cards from the perspective of “Can I read it?” and “Will it scan well?” I’ve seen gorgeous cards that failed spectacularly on both those counts. But readability and, these days, scanability are important considerations.

Think about it. If someone can’t read your card easily, they’ll likely toss it. Same with being able to scan it. Many people are using card scanners and odd sizes, fancy fonts and lots of background colors just don’t scan well. Anything that makes it difficult for someone to use your card makes it less likely they’ll keep it and refer you.

So think about these things the next time you design your business card. It can look good, be easy to read and scan. Aim for all of those and you’ll have cards people will keep and hand on to others.