Last week, I gave a presentation on strategic partnerships to an organization, and in the introduction, a reference was made to networking and dating. The comment was tongue-in-cheek, but there
I attended a great conference last week and got some amazing leads and opportunities. Unfortunately, as I worked the event, I saw other attendees who weren’t prepared for making the most
I’m a proponent of the elevator speech as a tool to use to market your business. Done correctly, a good elevator speech will make you memorable and encourage people to
Does this story resonate with you? A friend of mine does home improvements, including large jobs like kitchen and bathroom renovations. He had been getting a lot of referrals from
I’m always reading articles where people say “lose the elevator speech.” Obviously I don’t agree, and I think people who say that have missed the point of the elevator speech.
Strategic referral partnerships are an important way to build new business. Basically, a good strategic partner is someone in a complimentary but non-competing business who is working with the same
In my last post, I talked about why it’s important to not get too possessive of a seat in a networking group. But there are often two sides to a
If you’ve ever been in a single-person per profession networking group, you already know what I’m talking about. It’s when someone joins with a certain set of core services, and