If you are reading this blog, you probably already go to networking events on a regular basis. How often do you ask someone to come with you?
It’s a good way to nurture a relationship, without adding more time into your already busy schedule. Invite one or two people to come to an event with you, and you get to touch base with them, find out what’s new and introduce them to potential contacts, all within time you were already spending.
And sometimes you or the other person can score very big. I was invited to an event and met someone who wanted to interview me or her radio show. Very good for me. And someone I invited to an event has just been asked to serve on the board of advisers of the group. Very good for her!
There are other advantages to bringing people with you to an event. If you bring people who know, like and trust you, it’s like having your own cheering section with you. I invited a couple of clients to attend an event with me last month. I had several people come up to me and say, “So and so said I really need to talk to you.” One of them has turned into a prospect, and I am working to turn him into a client. Not bad use of my time.
Want an easy way to invite people? Check out my post on using social media as an invitation tool.
