I read a blog post today that said blogging and social media can be better than search engine optimization for driving qualified leads to your website. Good news if you are already involved. But it’s not enough to just write your blog. To get traffic and attention, you need to participate in the arena by reading and commenting on other blogs.

So how do you keep up with other blogs while still finding time to write your own, network and service clients?

One of the things I rely on is short snippets of time throughout the day. I like to get to an appointment 10-15 minutes early. That gives me bits of time to get things done. I am actually writing this post while waiting for my lunch meeting.

You can keep up with news and blogs on the go with a smart phone and Google Reader. You can set up Google Reader or some other news and blog reader to go out and grab new content when its available. That saves you having to make the effort to visit dozens of different sites to find out if content has been updated.

I particularly like Google Reader because it is web-based and has an excellent mobile site that works well on my iPhone or other web-enabled phone. For most blogs, you can read and comment right from Reader. It displays in bold type all the blogs that have recent updates, and you can pick and choose which ones you want to read.

So check it out and use those bits of time throughout the day to stay informed and engaged in social media.

Tags: blogging, iPhone, networking on the go, social media, time management

This entry was posted on Tuesday, September 15th, 2009 at 11:22 am and is filed under social media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.