Last week, I gave a presentation on strategic partnerships to an organization, and in the introduction, a reference was made to networking and dating. The comment was tongue-in-cheek, but there

Or Facebook posts. Or blog articles. Or Pinterest boards. I get this question a lot from people who are new to social media. They seem to assume that their content

I attended a great conference last week and got some amazing leads and opportunities. Unfortunately, as I worked the event, I saw other attendees who weren’t prepared for making the most

This is the final post in my series on hiring and managing a social media intern. In the previous posts, you’ve learned what interns should and shouldn’t do, and I’ve

So you think you’re at the point of hiring a social media intern? Last week, I talked about what a social media intern is good at. And what they aren’t. Today

If you’ve been following this blog or have attended any of my social media classes, you’ve received a lot of information on how to use social media responsibly and well,

I’m a proponent of the elevator speech as a tool to use to market your business. Done correctly, a good elevator speech will make you memorable and encourage people to

I posted this quote card to Twitter last week, and one of my followers asked me to explain the difference between marketing and sales. It’s a good question, and one

A few months ago, I wrote on my author blog about how I’ve been using my iPad Mini for writing on the go. (If you didn’t know that I have

Does this story resonate with you? A friend of mine does home improvements, including large jobs like kitchen and bathroom renovations. He had been getting a lot of referrals from