Archive for October, 2009

Experiment Update

Wednesday, October 14th, 2009

Apologies for not updating the last two days. I am back now with the initial results of my social media experiments.

The results are mixed. Using Facebook and Twitter to invite people to attend networking events with me has been a resounding success. In fact, I am starting to see my Facebook friends start to emulate me. So I’m obviously not the only one seeing results from it.

As to getting referrals to someone else, that hasn’t seemed to work as well. I did have a good number of people click through to James’s website, but no referrals to direct sales professionals. I’m not proclaiming it a failure yet. It can take many repetitions to get a message out, and it may simply be that repetition will be the answer.

Anyone have any stories to share about using social media to generate a specific result? I’d love to learn more from you!

GTD on the Go

Friday, October 9th, 2009

I wrote about GTD yesterday as a way to manage overwhelm. Not surprisingly, several of my clients regularly experience overwhelm, and I have worked with them on implementing the process. A common question arises. “How do I do this on the go?”

One of Allen’s principles is that you need to have your system with you at all times. If you think of something, you need to be able to write it down. Can you use scrap paper? Sure, but then you have to remember to copy it later.

A smart phone is a great place to keep your system. For those who haven’t read the book, you need two things: a calendar and a project/action list. I started GTD on my Blackberry using the calendar program and Memopad. I had all my action items and project lists in Memopad. And my dated items in Calendar.

Now I use my iPhone and a program called Action Lists It’s designed to easily implement GTD on the iPhone, and they update it frequently with improvements.

But you don’t need a fancy program to keep your action items with you all the time. A small notebook will work for you paper and pencil folks. Any phone that has a Memo program will work. The important part is consistency. Capturing everything on the go will keep you focused and on track, allowing you to be more effective in the same amount of time.

If you haven’t yet read the book, do so. It’s well worth the time.

Anyone have any GTD on the go stories to share?

Managing Overwhelm

Thursday, October 8th, 2009

I realized it had been a while since I have posted on Getting Things Done, the excellent book on time management by David Allen.

Last week, I was feeling overwhelmed by everything I was trying to get done, meetings I had to attend, clients to coach and presentations to make.

One of Allen’s main points is that you have to capture everything you need to do: business and personal, tasks and appointments. Anything you haven’t yet captured will take just a little bit of your mental and emotional energy. Multiply that by the number of things you haven’t captured, and you have a real drag on your energy and creativity. And that’s exactly what had happened to me.

I sat down and started capturing everything in my head that hadn’t yet made it into my personal GTD system (by the way, Action Lists for iPhone). It didn’t take long, no more than 10-15 minutes. I organized them into next actions and projects. As soon as I was done, I felt lighter! I was able to get on with the rest of my day feeling I had everything back under control.

Try it the next time you are feeling overwhelmed by life and work. And don’t forget to share your stories.

Social Media Test Part Two

Wednesday, October 7th, 2009

So yesterday I talked about how to use social media to get people to accompany me to networking events. That’s working well so far. In fact, this morning I had two guests at my Chamber Mixer. One from face to face interaction. The other from social media.

My next experiment is using social media to get referrals for a friend of mine. At the event I attended last week, James, the owner of Celestial Cheesecakes, asked for introductions to Mary Kay and other direct sales professionals. He must be reading my stuff. Nice specific request. But the reason why was amazing. He wants to give away free cheesecake samples for direct sales parties. Awesome!

I love cheesecake! I have to help this guy. So I am blogging about his offer. I tweeted about it, and I posted it to my Facebook page. Let’s see if he gets any takers. I’ll give it about a week to see what happens.

Check this space next Tuesday for the results. BNI members, take note. This could be a very easy way for you to increase referrals to your chapter members.

Anyone else have any good stories to share about how you used social media to get business, referrals or anything else?

Social Media Tests

Tuesday, October 6th, 2009

I’ve got followers, friends, fans and connections. Now what? Growing your network is a good first step. Watching the posts on social media is a good way to learn best practices and sometimes find about cool stuff, but ultimately, you want something in return, right?

I thought so, and I’m testing the media to try to get specific results from it. So far, one experiment has worked, and I’m trying another.

What’s working? A couple of weeks ago at my Netmasters group, I talked about the care and feeding of relationships. One idea we kicked around was inviting other people to attend networking meetings with you. It’s a good way to help the other person, help the organization and deepen a relationship. I realized I hadn’t been as diligent in that effort as I could be, and I decided to test social media as an invitation tool.

I posted two events I was going to be attending in the next couple of weeks, and I invited my friends to attend. What happened? Two people said yes. One of them I had only met in person once. (Renee Moore, my guest poster from yesterday.) We attended an event last Friday, and we chatted for a while. The result of that chat? We discovered more about each others’ business, and how we can partner on working with certain clients.

Not a bad result! BNI people take note. This can work for you to invite people to your chapters. Or to help get chapter members to accompany you to other events.

Tomorrow, I’ll talk about the experiment I started today. Getting referrals for someone else. (Yeah, BNI people should take note of this one too.)

Networking Works When You Work It

Monday, October 5th, 2009

Today’s post is a guest article by Renee Moore of Much Moore Marketing. If you are in the alternative medicine arena, you need to check her out!

Take it away, Renee!

Do you know how children sometimes hate taking medication and will spit it out at you? Well I work with pharmacists who can take traditional medication and turn it into lollipops, gummy bears, creams, gels and great tasting liquids. I teach them how to market this remarkable service to physicians and patients.

I spent many days going to doctors’ offices trying to see them for a few moments. Many times I sat and waited, patiently reading back copies of magazines, before the receptionist came out and said the doctor was too busy to see me.

That can be very frustrating, so I decided to do some networking and talk to people about customized medications and get them to talk to the doctors for me. Little did I know how effective this would be.

I decided to go to the Chamber of Commerce. I went to every meeting they had: breakfast, lunch and after-work networking events. I always asked people about their professions and if they had children or pets. As we began to talk they would tell me the ages of their kids and sometimes even about their medications. As I listened I discovered that many of them had problems getting their children to take medications. I then recommended customized medications for their child. They would often tell me that I needed to go see their doctor and tell them about it. I would say, “I’ve tried, but I can’t get in. Would you mind mentioning this to them and telling them about me?” They were always so grateful to find a better solution to the traditional way that they always happily said yes.

Because they recommended me, the doctor was more willing to see me. These parents and pet owners were able to open doors that I was unable to open on my own. Networking allowed me to more than triple the business because the parents and pet owners were more than willing to refer me to their doctors and veterinarians. Networking will allow you to tap into the friends, family and clients of people you know. In essence networking works when you work it!

Renee Moore
Much Moore Marketing
www.muchmooremarketing.com
renee@muchmooremarketing.com

Reassure Your Civilians

Friday, October 2nd, 2009

The final part about making your civilians into awesome referral sources involves reassuring them that you will handle their referrals with care. Remember that these people don’t refer for a living. As a business person, you are referring a variety of people. Civilians often only refer their friends and family. That can be a scary thing. They don’t automatically have faith that their referrals’ experience will be the same as theirs.

So take the time to explain exactly what will happen when they refer you. Assure them that you will take care of their referrals as well as you took care of them.

And if something bad happens, don’t hide it. Be open with what happened and why. Remember, they are referring their friends. Don’t assume they won’t talk to each other. Assume they will and head off potential problems before they become real problems.

Will the things I talked about this week work well with the rest of your network? Of course. Nothing here is rocket science. Mostly it’s just good sense. Just be aware that your civilians need care and handling to meet their unique needs. And then they will refer you well an often.

Become a Referral Hub for Your Civilians

Thursday, October 1st, 2009

The topic for this week is how to educate civilian networkers on how to become more effective referrals sources. If you’ve missed any of the previous posts, just browse back through the archive.

What better way to educate your civilians than to demonstrate business by referral in helping them meet their needs? This is particularly good for those of you in home services, but any entrepreneur can do it. Let your clients know that if they are looking for a good service provider, you are the person to call for referrals.

But do more than just tell them you are a referral source. Advertise it. Put links to good service providers on your website. Have cards of people you know, like and trust available in your office. Ask questions of your clients. A particularly good one is “What’s the biggest challenge you are facing right now?” That question can uncover a lot of referrals.

As you refer your civilians, it shows them what referring is and how to do it. It makes them rely on you as a good resource, which has them calling you on a regular basis. What better way to be “top of the mind” with your best referral sources?