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10x the Followers. 1/3 the Engagement

I was meeting with a client recently, and we were talking numbers, specifically Twitter followers.

Conventional wisdom says that numbers don’t matter much. What matters is that your followers talk about you and engage with you.

I happen to agree with that conventional wisdom, so we did a quick test. My client has just over 200 followers. We looked at a competitor who has over 2,000. Then we looked at Mentions.

My client, with 1/10 the followers had about 3 times the Mentions for the previous three days.

It’s not the number of followers that matter. It’s if they talk about you.

Thus endeth the lesson.

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This entry was posted on Friday, June 25th, 2010 at 8:08 am and is filed under social media. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

3 Responses to “10x the Followers. 1/3 the Engagement”

  1. Tweets that mention 10x the Followers. 1/3 the Engagement « All Things Networking -- Topsy.com says:
    June 25, 2010 at 3:24 pm

    [...] This post was mentioned on Twitter by Juli Monroe, Juli Monroe. Juli Monroe said: 10x the Followers. 1/3 the engagement http://bit.ly/9spEnP [...]

  2. Ari Herzog says:
    June 27, 2010 at 9:03 pm

    Sure, if you are worth talking about. If not, keep doing what you’re doing and make magic.

  3. Juli Monroe says:
    June 28, 2010 at 5:28 pm

    If you’re not worth talking about, then it doesn’t matter how many followers you have. But I take your point.