So what is networking? It’s fairly simple. Networking is building meaningful relationships to some mutual benefit. But if it’s so simple, why do people have such a hard time doing it?

Because it takes time. Networking is the most cost-effective way to market yourself or your business, but it isn’t a quick fix. It takes time to find the right people and build relationships that really work.

Networking can also include social media. Building relationships can be done in person or virtually. Some businesses are more effective with marketing face to face. Others are more effective marketing through social media. And many can use both strategies. I can help with either individually, or I can help a business owner work on a networking marketing strategy that integrates both.

I’m glad you asked. A coach is a person who supports people (clients) to achieve their goals, with goal setting, encouragement and questions. Unlike a mentor or consultant, a coach rarely offers advice. However, the term coaching is often misused in situations where the “coach” provides expert opinion and “how to” answers and advice. Coaching does not give the client the answers, instead energizing the coachee to solve the problem. Typically, a coach helps clients to find their own solutions, by asking questions that give them insight into their situations. A coach holds a client accountable, so if clients agree to plans to achieve a goal, a coach will help motivate them to complete their plan.

Because I can help you develop an action plan to make your networking more effective. I won’t tell you what to do. I’ll help you find your own networking voice and presence to make your efforts work. I’ll work with you in any (or all) of the following areas:

  • Who you need to meet
  • What message you can send out to your network so you are memorable, liked and trusted
  • Where to network to meet your personal or business goals
  • When in your busy schedule to find time to do it
  • How to develop triggers so people naturally find referrals for you
  • What social media channels will be more effective for you
  • How to use the various social media channels
  • How to decide on content appropriate to each channel

Don’t want to hire me? Okay. Spend some time on the site anyway. I have a lot of resources that can help you. Read my blog. “Like” me on Facebook or Follow me on Twitter. Check out the Books page for my book on networking. There’s lot here to read and do.

While you’re here, check out some of these folks who provide services complementary to mine.

Business Service Partners

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